Here in the digital age, social media is a lot more than just a way we keep in touch with our friends and family. It’s become an important part of how people build brands and generate interest in the work they do as well. This is just as much the case for landscape photographers as it is anyone else.

Even so, there are still many artists – including but not limited to landscape photographers – that haven’t yet embraced social media to the extent they should. Here’s how you can make sure your social media presence is hitting all the right notes.

  1. Understand it’s not just about selling.